
Vocer®
SCOPE
Naming, Branding, Brand Strategy
2023
Your style, your testimony.
Vocer® is a clothing and apparel with christian messages based in Monterrey, Mexico. Our client came to us to develop the brand fundamentals and give personality to every single detail of their products.
The purpose behind these pieces of clothing is to create curiosity, inspiration and start conversations with other people, specifically Hispanic speakers. The aim is to develop a movement, build a community and offer tools to connect and practice the conversation of the Gospel with others.
Full collection:
Voceros de la Verdad
Name and Logo
The name “vocer” comes from the Spanish word “voceros” (spokesmen) or “voz” (voice).
Both the name and composition of the logo represent the effect of how the voice spreads when sharing a message.
As a symbol, we design a simple illustration of a person that stands for a spokesman.
Manifiesto
Sin temor, con amor. Without fear, with love.
Let the new trend be to speak the Truth. To present the biblical messages in an honest, authentic and transparent way. The testimony that flourishes in our spirit should be reflected even in our style.
Website design for
the online store.
Value Proposition
More than just a T-shirt.
Each t-shirt has a design according to the biblical message it is inspired by.
As a tool to open the conversation and share each message with others, we designed a starter kit with practical steps that will help give a little more context of the message to make the conversation more natural and simple.
Voceros de la Verdad
Full collection of seven pieces. Each design has its own message and style.
Photography by
Pris Montemayor
Collection
vocer.mx
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