Vocer®

SCOPE

Naming, Branding, Brand Strategy

2023

Your style, your testimony.

Vocer® is a clothing and apparel with christian messages based in Monterrey, Mexico. Our client came to us to develop the brand fundamentals and give personality to every single detail of their products.

The purpose behind these pieces of clothing is to create curiosity, inspiration and start conversations with other people, specifically Hispanic speakers. The aim is to develop a movement, build a community and offer tools to connect and practice the conversation of the Gospel with others.

Full collection:
Voceros de la Verdad

Name and Logo

The name “vocer” comes from the Spanish word “voceros” (spokesmen) or “voz” (voice).

Both the name and composition of the logo represent the effect of how the voice spreads when sharing a message.

As a symbol, we design a simple illustration of a person that stands for a spokesman.

Manifiesto

Sin temor, con amor. Without fear, with love.

Let the new trend be to speak the Truth. To present the biblical messages in an honest, authentic and transparent way. The testimony that flourishes in our spirit should be reflected even in our style.

This is an image of a brochure from Vocer brand's manifiesto: sin temor, con amor.
This is an image of Vocer's packaging and delivery kit.
This is an image of a Vocer T-shirt showing the label with the sizes information.
This is an image of Vocer's packaging print process.
This is an image of Vocer's website design for their online store.

Website design for
the online store.

Value Proposition

More than just a T-shirt.

Each t-shirt has a design according to the biblical message it is inspired by.

As a tool to open the conversation and share each message with others, we designed a starter kit with practical steps that will help give a little more context of the message to make the conversation more natural and simple.

This is an image of the different brochures for each t-shirt. Each design has its own brochure with a brief explanation of its purpose, inspiration and how to start a conversation related to the message in the t-shirt's design.

Voceros de la Verdad

Full collection of seven pieces. Each design has its own message and style.

Playera Vocer El Rey ya viene
Playera Vocer Por fe y no por vista
Playera Vocer No sigas tu corazón
Playera Vocer Y tu quien dices que soy yo
Playeras Vocer Pero Dios y En el Principio Dios

Photography by
Pris Montemayor

Collection
vocer.mx

Want your brand to connect with people?

See more brands by True People 👇🏼

Previous
Previous

Dr. Jose Adolfo Acosta Flores

Next
Next

AIM Musique 2024